Here’s what I do – what I think about and strive for…
- Does it look good?
- Does the look and feel match your brand?
- Is the content concise and scannable?
- Does it ‘sound like’ your brand?
- Does it address visitors’ problems? Does it provide solutions?
- Does it encourage them to do what you want?
- Are the main tasks easy to accomplish?
- Are answers easy to find?
- Is it easy to use, intuitive, logical, unfrustrating?
- What content goes where on each page? What pages are there? What sections are there?
- Is the organisation, or ‘information architecture’, in line with the goals of your site and your business, as well as the goals of your visitors.
- Are the most important messages in the most obvious places.
Putting it all together and making it work. This is often the bit referred to as ‘coding’. It involves…
- Creating the HTML files or CMS templates.
- Creating the CSS files that style your site.
- Setting up any scripts and plugins required to make it function.
- Putting the initial content in.
- If the site loads quickly.
- If search engines can find and index it easily.
- If it’s accessible to most people – can visually impaired people use it?
- If I’m using the latest coding standards and best practices.