An effective site is well planned and focuses on specific goals.
Much of it is the designer’s job, but the more thought you put into your content at the beginning the more you’ll get out of your site, whether it’s a brand new one or a makeover.
Whoever you get to design your site, it will be better if you can answer some of these questions…
Things to start thinking about…
- How does your business make people’s lives better?
- What problems does your business solve?
- What aspects of your business are better than your competition?
- What do you want your site to do? Get new clients or customers? Sell things online? Inform or inspire people?
- Who do you want to look at your site? Who are your main customers?
- What things do you want them to do while they’re there or straight after they leave? Learn something? Place an order? Call or email you?
- What do you think your visitors will want from your site?
- Is your writing concise and scannable?
- How are you hoping to attract visitors to your site? Search engines? Advertising?
- Who is going to update the site?
If you contact me I’ll ask you about all those, as well as:
- Do you already have a business logo or colour scheme?
- What are some other sites you like and dislike, and why?
- What are your competitors’ sites?
- If you already have a site what do you like and dislike about it?
- What’s your time frame?
- What’s your budget?
Don’t stress about these questions, I don’t want it to be a chore for you. Just jot down anything that comes into your head, doesn’t matter if it’s messy.